The client's main campaign goal was to increase the number of online orders. The biggest challenge the client had been facing was the ability to track revenue for advertising efforts.
We ran a campaign for 5 months and set it up to retarget the audience on PC, tablet, phone, and streaming services.
Over the 5-month campaign, we served 570,000 impressions with 433 clicks averaging .08 clickthrough rate. We also recorded 1,074 post-impression conversions and tracked over $150,615 in revenue based on pixels implemented on the client's conversion URLs. This gained revenue indicates an estimated 18x return-on-investment (ROI)